Amazon hat mit ‚Subscribe With Amazon‘ einen Marktplatz für Abos (US only zunächst) vorgestellt, in dem vom New Yorker bis Dropbox alles vertreten sein kann, was digital abonniert werden kann.
Wie ich das mit diesen Dingen mache, habe ich dieses neue Angebot von Amazon bei den Early Moves analysiert:
… WeiterlesenFirst, some context:
- Digital services, aside from ad-financed ones, are mainly making money with subscriptions, mobile apps included. So, subscriptions are a very strongly groing ‘category’.
- Media consumption is moving towards subscriptions. (Netflix, Spotify) Amazon realized this a long time ago and acted accordingly: Amazon Video, Kindle Unlimited.
- Subscriptions can be very powerful: They change the cash flow and thus the calculations and thus can change dramatically the underlying business model.
- Subscriptions can be bundled, as Amazon did with Amazon Prime.