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# Apples Selbstkannibalisierung
- URL: https://neunetz.com/apples-selbstkannibalisierung/
- Published: 2012-03-20T17:14:25.000Z
- Updated: 2012-03-20T17:14:25.000Z
- Author: Marcel Weiß
- Tags: Kurz, #wp, #wp-post, #visibility-public, #Import 2024-11-21 20:37

[shoot&scribe • Apple and the Innovator's Dilemma](http://shootandscribe.com/post/19621582692/apple-and-the-innovators-dilemma?utm%5Fsource=loopinsight.com&utm%5Fmedium=referral&utm%5Fcampaign=Feed%3A+loopinsight%2FKqJb+%28The+Loop%29&utm%5Fcontent=Google+Reader):

> Essentially it turns around Apple’s complete willingness to destroy its own revenues. It built a phone that destroyed it’s major source of revenue, the iPod. It built Macbook Airs that have now disrupted another major source of revenue, their Macbook Pros. It built the iPad, which is already beginning to disrupt the Macbook itself.

Apples anhaltender sensationeller Erfolg liegt auch in der Bereitschaft des Unternehmens begründet, die eigenen Produkte und Erlösströme zu kannibalisieren.