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# Bücher als die ultimativen Visitenkarten für Autoren
- URL: https://neunetz.com/bucher-als-die-ultimativen-visitenkarten-fur-autoren/
- Published: 2012-11-12T20:37:04.000Z
- Updated: 2012-11-12T20:37:04.000Z
- Author: Marcel Weiß
- Tags: Kurz, #wp, #wp-post, #visibility-public, #Import 2024-11-21 20:37

[Why Books Are The Ultimate New Business Card | Fast Company](http://www.fastcompany.com/3001359/why-books-are-ultimate-new-business-card):

> \[..\]  
>  
> To lovers of books, I’m sure this will all sound like bad news. But to non-fiction authors, it’s a reality. In some ways, it’s also a bit of a relief and an opportunity. No one is asking you to write the Great American Novel. Nor do you need to sell a million copies. You just need to own and present an interesting idea to the right people.  
>  
> In this new market, anyone can be a successful author because the definition of success has changed. Readers are no longer the sole “buyers.” In fact, they may be the least important type.

  
([via Leander Wattig](https://plus.google.com/u/0/100262177042388587849/posts/Xz9HJgFy2Vz))