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# Evernote, die Freemium-Erfolgsgeschichte
- URL: https://neunetz.com/evernote-die-freemium-erfolgsgeschichte/
- Published: 2010-06-30T05:30:00.000Z
- Updated: 2010-06-30T05:30:00.000Z
- Author: Marcel Weiß
- Tags: Creator Economy, Evernote, Freemium, Geschäftsmodelle, Tabletmarkt, #wp, #wp-post, #visibility-public, #Import 2024-11-21 20:37

Fast Company zeigt am Beispiel von [Evernote](http://evernote.com/), wie das [Freemium-Geschäftsmodell erfolgreich umgesetzt](http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html) werden kann.

[![evernote-freemium-inline](http://neunetz.wpengine.com/wp-content/uploads/evernote-freemium-inline.jpg)](http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html)

Erfolg mit Freemium ist kein Zuckerschlecken:

> Even if a company can eventually persuade users to shell out for something they've been getting for free, it's extremely difficult to deliver freemium's other requirements: a massive potential audience, next-to-nothing operating costs, a gotta-have-it value to consumers, and a sky-high retention rate.

Evernotes Erfolg mit Freemium in Zahlen:

> During users' first 30 days, 0.5% convert to its paid version ($5 a month or $45 a year), which offers perks such as added storage space and offline access. At the six-month mark, the rate has gone up to 1%. After two years, almost 6% of the initial group have started shelling out -- and one-third of them are still storing content on a monthly basis.

Und in der Unternehmensphilosophie:

> Those numbers are a testament to the success of Evernote's engagement strategy, which hinges on maintaining a high-quality free product. "The easiest way to get 1 million people paying is to get 1 billion people using," says Libin.

Aussagen von Evernote zum Freemium-Modell hatten wir schon beim [Vergleich der Freemium-Strategien von Ning und Mixxt](http://neunetz.wpengine.com/2010/05/03/freemium-strategien-im-detail-mixxt-vs-ning/) angesprochen. Sehenswert zum Thema ist auch das Video zum [Freemium-Panel auf der diesjährigen Google-I/O-Konferenz](http://neunetz.wpengine.com/2010/06/05/panel-ueber-freemium-strategien-auf-google-io-video/).

([via](https://twitter.com/chr1sa/status/17338461411))