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# Ikea passt Buchregale an Rückgang des Printbuchkonsums an
- URL: https://neunetz.com/ikea-passt-buchregale-an-rueckgang-des-printbuchkonsums-an/
- Published: 2011-09-12T18:23:02.000Z
- Updated: 2011-09-12T18:23:02.000Z
- Author: Marcel Weiß
- Tags: Buchbranche, Medienwandel, #wp, #wp-post, #visibility-public, #Import 2024-11-21 20:37

Die Zeichen der Zeit: Ikea passt sein BILLY-Regal an eine Welt an, in der der Konsum von herkömmlichen Papierbüchern zugunsten von E-Books und aus anderen Gründen zurückgeht.

[The Economist:](http://www.economist.com/node/21528611)

> TO SEE how profoundly the book business is changing, watch the shelves. Next month IKEA will introduce a new, deeper version of its ubiquitous “BILLY” bookcase. The flat-pack furniture giant is already promoting glass doors for its bookshelves. The firm reckons customers will increasingly use them for ornaments, tchotchkes and the odd coffee-table tome—anything, that is, except books that are actually read.

(u.a. via [Leander Wattig](http://leanderwattig.de/index.php/2011/09/09/woran-erkennt-man-den-medienwandel-ikea-optimiert-sein-billy-bucherregal-fur-nonbooks/))