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# Im Medienwandel: Was Produktmanager in der Publishingbranche sagen
- URL: https://neunetz.com/im-medienwandel-was-produktmanager-in-der-publishingbranche-sagen/
- Published: 2019-07-24T07:47:47.000Z
- Updated: 2019-07-24T07:47:47.000Z
- Author: Marcel Weiß
- Tags: Medienwandel, #wp, #wp-post, #visibility-public, #Import 2024-11-21 20:37

Zu den interessantesten Einblicken in den anhaltenden Umbruch in der Medienbranche zählen die Zitatsammlungen, die Digiday anonym ('Chatham House'-Regel) von seinen Veranstaltungen regelmäßig veröffentlicht.

Jüngst vom [Digiday Publishing Product Leaders Retreat](https://digiday.com/media/shouldnt-automated-overheard-digiday-publishing-product-leaders-retreat/):

> “People are going to cap out of a couple of subscriptions. We’re always going to rank below Apple Music, Spotify and Netflix.”  
>  
> “There are so many subscriptions in the market that it’s very saturated.”  
>  
> “People still believe news should be free. You have to constantly remind them of what they’re getting from you that they can’t get elsewhere.”

​Besonders interessant auch die Aussagen über die Herausforderungen mit Plattformen:

> “Uploading something to the Amazon Skill store feels like uploading something to the app store ten years ago. Where am I supposed to go? who can help us with this?”  
>  
> “There’s no viewability metrics in email. So you can just say, ‘This is 100% viewable.’”  
>  
> “We haven’t focused on Apple News for a long time because it doesn’t deliver any revenue.”  
>  
> “We get this Apple News digest every week, showing here’s how many people saw your content  
> every week it just gets bigger and bigger, and we just worry, ‘Eventually these people are just going to stop coming to us directly.”

​Im letzten Zitat steckt das gesamte Dilemma mit Plattformen und dem klassischen Konflikt kurzfristig vs. langfristig.