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# SOPA/ACTA und co.: Innovatoren vs. Goliath
- URL: https://neunetz.com/sopaacta-und-co-innovatoren-vs-goliath/
- Published: 2012-01-19T17:10:44.000Z
- Updated: 2012-01-19T17:10:44.000Z
- Author: Marcel Weiß
- Tags: ACTA, Netzpolitisches, SOPA, #wp, #wp-post, #visibility-public, #Import 2024-11-21 20:37

Was James Allworth und Maxwell Wessel in einem Blog der Harvard Business Review beschreiben, trifft nicht nur auf das geplante US-Gesetz SOPA sondern auch auf international vorangetriebene Abkommen wie ACTA zu:

[Es gehht nicht um Technologieunternehmen vs. Entertainment/Kulturbetrieb. Es geht um Innovatoren vs. etablierte große Unternehmen, die den Status quo aufrechterhalten wollen](http://blogs.hbr.org/cs/2012/01/the%5Freal%5Fsopa%5Fbattle%5Finnovators.html):

> If you take a look at many of the largest [backers of SOPA or PIPA ](http://gizmodo.com/5870241/presented-without-comment-every-single-company-supporting-sopa-the-awful-internet-censorship-law)— the Business of Software Alliance, Comcast, Electronic Arts, Ford, L'Oreal, Scholastic, Sony, Disney — you'll see that they represent a wide range of businesses. Some are technology companies, some are content companies, some are historic innovators, and some are not. But one characteristic is the same across all of SOPA's supporters — they all have an interest in preserving the status quo. If there is meaningful innovation by startups in content creation and delivery, the supporters of SOPA and PIPA are poised to lose.

Return of Investment für Lobbying ist ausgesprochen attraktiv:

> To be fair to the big companies supporting SOPA and PIPA, they're acting rationally. From their perspective, investing in lobbying instead of business model innovation is a sensible investment. Jack Abramoff has recently detailed how [a 22,000% ROI isn't unusual for firms hiring lobbyists](http://www.npr.org/blogs/money/2011/12/20/144028899/the-tuesday-podcast-jack-abramoff-on-lobbying).

Wer viel am Status quo zu verlieren hat und auch nur ansatzweise risikoavers ist, stellt Lobyisten an statt das eigene Unternehmen zu modernisieren.