> ## Content Index
> Fetch the complete content index at: https://neunetz.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Economist: Der Musikbranche geht es gut
- URL: https://neunetz.com/the-economist-der-musikbranche-geht-es-gut/
- Published: 2010-10-17T08:29:00.000Z
- Updated: 2010-10-17T08:29:00.000Z
- Author: Marcel Weiß
- Tags: Kurz, #wp, #wp-post, #visibility-public, #Import 2024-11-21 20:37

[The Economist über die Musikbranche:](http://www.economist.com/node/17199460?story%5Fid=17199460&fsrc=nlw|hig|10-07-2010|editors%5Fhighlights)

[![concert-ticket-sales](https://storage.ghost.io/c/5a/4f/5a4f55e5-8ad6-4e80-8d40-dacd889fc859/content/images/wp-content/uploads/concert-ticket-sales.gif)](http://www.economist.com/node/17199460?story%5Fid=17199460&fsrc=nlw|hig|10-07-2010|editors%5Fhighlights)

Einnahmen über Live-Auftritte steigen:

> The longest, loudest boom is in live music. Between 1999 and 2009 concert-ticket sales in America tripled in value, from $1.5 billion to $4.6 billion (see chart 1).

Vor allem Ticket-Preise sind gestiegen:

> It is not that more people are going to concerts. Rather, they are paying more to get in. In 1996 a ticket to one of America’s top 100 concert tours cost $25.81, according to Pollstar, a research firm that tracks the market. If prices had increased in line with inflation, the average ticket would have cost $35.30 last year. In fact it cost $62.57.

Auch B2B und andere Erlösquellen wie Sponsoring sind auf dem Vormarsch:

> The Rolling Stones (again) led the way in recruiting tour sponsors, from Sprint, a phone company, to Ameriquest, which sold mortgages. Sponsorship can lead to musicians wearing a company’s clothes and naming songs after it: Rascall Flatts, a country music band, has done both for American Living, a label carried by JCPenney. IEG, a firm that tracks the market, estimates that the value of tour sponsorships in North America will reach $1.74 billion this year, up from $1.38 billion in 2006.

Ähnliche Zahlen und Trends hatten wir [anhand von diversen Studien](http://neumusik.com/2010-09-gesamtumsatz-der-musikbranche-wachst-in-norwegen-schweden-uk-und-usa/) hier bereits. Praxis und Theorie decken sich zunehmend auf bemerkenswerte Weise.

Wie so oft, ein [lesenswerter Artikel im Economist](http://www.economist.com/node/17199460?story%5Fid=17199460&fsrc=nlw|hig|10-07-2010|editors%5Fhighlights).

([via netzpolitik.org](http://www.netzpolitik.org/2010/was-noch-fehlte/))