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# Wie Ford sich an die Frage des Geschäftsmodells für selbstfahrende Autos herantastet
- URL: https://neunetz.com/wie-ford-sich-an-die-geschaeftsmodellfrage-fuer-selbstfahrende-autos-herantastet/
- Published: 2018-10-12T14:53:01.000Z
- Updated: 2018-10-12T14:53:01.000Z
- Author: Marcel Weiß
- Tags: Argo AI, Ford, Umbruch der Transportbranche, #wp, #wp-post, #visibility-public, #Import 2024-11-21 20:37

![argo AI](https://storage.ghost.io/c/5a/4f/5a4f55e5-8ad6-4e80-8d40-dacd889fc859/content/images/wp-content/uploads/argo-ai.png "Argo AI.png")

Gute Übersicht über die Herangehensweise bei [Ford, um herauszufinden, wie genau der Autohersteller künftig Geld mit selbstfahrenden Vehikeln verdienen kann. Axios](https://www.axios.com/fords-autonomous-vehicles-strategy-69962483-2509-4a16-852d-0ba62f7c8c23.html):

> - [Ford invested $1 billion in Argo AI,](https://www.forbes.com/sites/joannmuller/2017/02/10/the-real-reason-behind-fords-billion-dollar-bet-on-a-self-driving-car-start-up/#7af748496148) a tiny Pittsburgh-based artificial intelligence company with a handful of employees in February 2017.
> - It offered lucrative stakes in the company to lure talent from Uber, Apple and Waymo, among others.
> - Including Argo AI, Ford now has more than 800 people working on autonomous technology.
> - The carmaker recently carved out its AV project as a [separate business](https://media.ford.com/content/fordmedia/fna/us/en/news/2018/07/24/ford-creates-ford-autonomous-vehicles-llc.html), to accelerate development and attract investors.
> - The company expects to invest $4 billion in its AV efforts through 2023.

Technologie ist eine Sache, das Geschäftsmodell eine andere.

> - \[Ford CEO Jim Hackett\] says automated goods delivery has as much promise as driverless taxis. With its partners' insights, Ford is designing a purpose-built autonomous vehicle it will introduce in 2021\. \[…\]
> 
> **The details:**
> 
> - [Ford is studying ride-hailing patterns with its partner, Lyft,](https://social.ford.com/en%5FUS/story/ford-community/move-freely/how-ford-and-lyft-are-teaming-up-to-take-self-driving-cars-mainstream.html) to identify spikes in demand.
> - During slower times, it looks to deploy vehicles for other purposes, like delivering flowers or dry cleaning for local businesses.
> - [In Miami, ](https://www.usatoday.com/story/money/cars/2018/02/27/ford-miami-dominos/377244002/)Ford is testing automated pizza delivery with Domino’s, and robot package delivery with Postmates.

Es ergibt Sinn, Ford diesbezüglich genauer im Auge zu behalten.

Neben der einen Milliarde $, die Ford in [Argo AI](https://www.argo.ai/) investieren will, verkündete der US-Hersteller im Sommer diesen Jahres, [bis 2023 weitere drei Milliarden $ in seine AV-Einheit zu investieren](http://www.reuters.com/article/us-ford-motor-autonomous/ford-to-invest-4-billion-in-new-self-driving-vehicle-unit-idUSKBN1KE24P).