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# Wie man gute Online-Nachrichten verfasst
- URL: https://neunetz.com/wie-man-gute-online-nachrichten-verfasst/
- Published: 2011-11-01T07:00:17.000Z
- Updated: 2011-11-01T07:00:17.000Z
- Author: Marcel Weiß
- Tags: Techmeme, Vernetzte Öffentlichkeit, #wp, #wp-post, #visibility-public, #Import 2024-11-21 20:37

![Techmeme](http://neunetz.wpengine.com/wp-content/uploads/techmeme.jpg "techmeme.jpg")

Techmeme-Macher Gabe Riviera [erklärt](http://news.techmeme.com/111031/techmeme-revealed), wie man als englischsprachige Onlinepublikation auf dem populären [halbautomatischen](http://neunetz.wpengine.com/2008/12/03/techmeme-jetzt-weniger-algorithmisch-mehr-human/) Technews-Memetracker [Techmeme](http://www.techmeme.com/) (dem Vorbild des deutschen [Rivva](http://rivva.de/)) landen kann.

Der Artikel ist vor allem lesenswert, weil er nicht nur für Techmeme gilt, sondern gleichzeitig praktisch an einem Platz einmal alle Regeln zusammenfasst, die für gute Online-Berichterstattung gelten.

[Revealed: Why Techmeme links to them instead of you! - Techmeme News](http://news.techmeme.com/111031/techmeme-revealed):

> \- Break a major story.  
>  
> \- Report/summarize/write up a big, developing story. Be early, or better: first (mindful that this doesn't trump other considerations).  
>  
> \- Got a press release or non-exclusive briefing? Write the very best take. Highlight what's important, what's fascinating. Be lucid and critical.  
>  
> \- Make sure your headline is clear and contains all major details (proper names, dollar amounts, dates, etc.) If you're posting on Google+, make sure the first line of your post functions as a headline.  
>  
> \- Link generously to stories on other sites to establish context and cite sources. Sometimes including a Techmeme permalink is the best way to do this. (Self-serving but true!)  
>  
> \-Articulate something lots of people are thinking, but not putting into words.  
>  
> \- Write the kind of story an Apple or Google exec would share with their fellow execs.  
>  
> \- Write the kind of story people will talk about at an industry cocktail party.  
>  
> \- Write the killer analysis piece that tech pundits can't help but to link to. Yes, be a "thought leader". If your post is linked enough, the automation behind Techmeme will notice and attempt to surface it.  
>  
> \- Tip Techmeme on Twitter. (Include "Tip @Techmeme" when you tweet your link.)  
>  
> \- Summarize a major story that's behind a paywall. Techmeme rarely features paywalled stories, but may link to you. Link prominently to the source story, of course.  
>  
> \- Say what you're going to say early in your post. The reader wants to know soon whether there's a payoff to reading, not 8 paragraphs in.  
>  
> \- Include relevant images, videos, or figures in your post.  
>  
> \- Time some analytical pieces for weekends and other slow times when they're easier for Techmeme to discover.

Techmeme ist seit über 5 Jahren die erste Anlaufstelle für mich, um bei weltweiten Technews auf dem Laufenden zu bleiben. Das Gleiche gilt für viel andere Beobachter aus aller Welt. Techmeme-Macher Gabe Riviera weiß also, wovon er spricht.