26. Okt. 2018 Lesezeit: 2 Min.

Ist Helsinkis MaaS-App Whim die Zukunft?

MaaS-Plattformen sind die Aggregatoren der Mobility, gegen die sich Uber aber auch ÖPNV-Anbieter wehren. Was bei Uber und Lyft nachvollziehbar ist (aber regulatorisch ihnen vorgeschrieben werden muss), ergibt für den ÖPNV weniger Sinn. Öffnung ist gut für die Bürger.

Citylab über das Vorzeigebeispiel aus Helsinki:

With a regional population of 1.4 million, Helsinki has become a global testing ground for the ideas behind Mobility as a Service (MaaS: Access to varied forms of transportation is offered through a single access point). [...]


Krista Huhtala-Jenks, Director of Go to Market at MaaS Global, says that Whim has 60,000 active users per month in Helsinki, with users booking 1.8 million trips as of early October. Whim’s growth is remarkable—but it’s important to keep it in perspective. HSL, Helsinki’s public transportation agency, provided 375 million trips in 2017, suggesting Whim is fulfilling well below 0.5 percent of all non-vehicular journeys in Finland’s capital. [...]

​So funktioniert's:

With the Whim app, travelers in Helsinki can plan and pay for trips across public transportation, bikeshare, taxis, and carshare. No need to toggle between apps; everything is sitting right there when you open Whim. Whim offers three tiers of service: a free, pay-as-you-go option; a 49€ (approximately $55) monthly “Whim Urban” subscription offering unlimited public transportation and reduced rates for taxi (10€, approximately $11) and carshare (49€); and a 499€ (approximately $565) “Whim Unlimited” package that adds unlimited taxi and carshare access. Most of Whim’s 7,000 Helsinki subscribers use Whim Urban. [...]

Whim negotiates with individual mobility providers before placing them in the app and takes a small commission when trips are booked (some private services active in Helsinki like DriveNow and Uber are not currently available on Whim).

​Die finnische Regierung setzt auf den richtigen gesetzlichen Rahmen:

The Finnish government gave Whim a boost when its Act on Transport Services came into effect earlier this year. Known locally as the Transport Code, Finnish law now requires any transportation provider to make its full ticketing functionality available to a third party.

​denn wie eingangs erwähnt..:

This tension between HSL and MaaS Global could be a harbinger of things to come as the MaaS concept spreads to other cities. Private mobility companies are already wary of MaaS platforms (Uber and Lyft continue to fight attempts to allow price comparison of their ride-hail services). If transit agencies join them in opposition to MaaS, they would be a powerful force against change.

Marcel Weiß
Unabhängiger Analyst, Publizist & Speaker ~ freier Autor bei FAZ, Podcaster auf neunetz.fm, Co-Host des Onlinehandels-Podcasts Exchanges
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