Facebook Credits

Facebooks eigene Währung „Facebook Credits“  wächst rasant. Advertising Age:

Facebook will collect revenue of $470 million this year from Credits alone, according to a new estimate from eMarketer, up from $140 million in 2010.

Facebook in July began requiring that all merchants in its ecosystem use the Credits currency. The social network takes 30% of all transactions.

Auch die Wachstumsraten in der Werbung können sich sehen lassen:

Facebook advertising is still in hyper-growth phase, but it’s not moving quite as fast as Ms. Williamson predicted back in January. EMarketer is reducing its estimate for Facebook’s total ad revenue to $3.8 billion this year, down from an earlier projection of $4.05 billion. That’s still more than 100% above last year’s $1.86 billion — in line with a recent Reuters report that Facebook’s first-half revenue this year doubled to $1.6 billion — but marketers appear to be exercising some caution due in part to low click-though rates and a belief among some that you don’t necessarily have to advertise to reach your fans on Facebook.