Google Instant scheint sich für Google bereits gelohnt zu haben. Search Engine Land:
Marin Software, a company whose search marketing products are used to manage more than $1.3 billion in annual search spending, studied the impact of Google Instant on “a few hundred” of its clients, tracking statistics for the two weeks before and after Instant’s September 8th launch.
The results? Marin says ad impressions increased more than 9%, clicks increased more than 5%, and advertisers spent almost 2% more post-Instant.
Google Instant Search Has Already Made Millions: Report.
Laut Search Engine Land lässt sich das ungefähr in zusätzliche 5 Millionen Dollar pro Woche übersetzen.
Das ist bemerkenswert, aber nicht viel im Vergleich zu den Beträgen, die Google insgesamt umsetzt. Search Engine Land merkt noch an:
And keep in mind that this is US revenue only, which, in Q3, was less than 50% of Google’s overall revenue.