Ich hatte das bereits gestern in der täglichen Linkliste, aber das ist dann doch so bemerkenswert, dass ich darauf noch einmal gesondert hinweisen möchte. Nielsen hat in einer Studie festgestellt, dass Apples iAd-Werbeformat doppelt so effektiv ist wie TV-Werbung :
Nielsen is reporting, according to the results of a new survey, that Apple’s iAds for Campbell’s soup products were more than twice as effective as television advertising for the same product. Nielsen says that customers who saw ads for Campbell’s in Apple’s operating system were five times as likely to recall the brand name, and three times as likely to remember what the ad said. The iAd audience said they were likely to purchase the product five times more than the television audience.
Nielsen kennt sich mit klassischer Werbung aus:
… Weiterlesen„We have a lot of data that goes many years back for TV print, out of home and radio, but we’re searching for more validated metrics in mobile,“ said Ms.