Apple-CEO Tim Cook über die Auswirkungen des iPhones auf die Marke Apple:
The iPhone introduced Apple to millions of people — our brand — to people who had never met Apple before. Now, it’s interesting to look — take China as an example — last year the Macintosh grew more than 100% in China, year-over-year. Not on a big base, but 100% is pretty good. The market grew 10%, so we outgrew the market 10x.
The iPhone is creating a halo for the Macintosh. iPhone has also created a halo for iPad. You can definitely see the synergistic effect of these products, not only in developed markets, but also in emerging markets where Apple wasn’t resonant for most of its life.
Als ich mich 2008 für mein erstes iPhone entschied, war das mein erste Apple-Produkt überhaupt. Ich hatte es bis dahin für eher unwahrscheinlich gehalten, jemals ein Produkt von Apple zu benutzen.… Weiterlesen