Bird, the rapidly expanding dockless electric scooter company, announced two new initiatives this morning seeking to position the company as a safety leader among the current crop of urban mobility startups—and help give its users safe places to ride in cities.
The Los Angeles-based firm announced that it will form a new Global Safety Advisory Board led by David Strickland, former head of the National Highway Traffic Safety Administration (NHTSA), and more recently, spokesperson for the Self-Driving Coalition for Safer Streets, that will “create, advise, and implement global programs, campaigns, and products to improve the safety of those riding Birds and other e-scooters.”
Bird’s statement notes that the board, which will consist of transportation and safety experts as well as government officials and private citizens to be named later, won’t just focus on the safety of those riding scooters, but also pedestrians and bicyclists who share space with these riders.
Clever. Apple hat heute die In-App-Abonnements eingeführt und, wie erwartet, wird von auf Abo-Einnahmen setzenden App-Anbietern lediglich verlangt, dass sie zusätzlich zu ihrem eigenen Abrechnungssystem auch Apples Abrechnungssystem anbieten müssen:
Our philosophy is simple — when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing,” said Steve Jobs, Apple’s CEO. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app.
In der Regel wird Apples Ansatz, Apps vor der Zulassung in den iOS-Appstore von Mitarbeitern prüfen zu lassen, ausschließlich kritisiert. Vergessen werden dabei die offensichtlichen Vorteile, die die strengere Kontrolle mit sich bringt.
Marco Arment, Entwickler von Instapaper und Mitgründer von Tumblr, über die Vorteile des Review-Prozesses für das iOS-Ökosystem:
First and foremost, the review process has created a level of consumer confidence and risk-taking that has enabled the entire iOS app market to be far bigger and healthier than anyone expected. Average people — the same people who have been yelled at for decades for clicking on the wrong button on the wrong incomprehensible dialog box and messing up their computers — can (and do) confidently buy large quantities of inexpensive apps impulsively, without having to worry that any of them will “break” their iPhones or iPads, rip them off, destroy their data, or require them to embarrassingly visit the corporate IT department, the Geek Squad, or their computer-savvy relatives (us) for help.