During the first 30 days following the launch of the social apps, India- based Saavn — South Asian Audio Video Network — has picked up more than 700,000 new users, taking it to a total user base of 1.3 million.
Perhaps more impressively is the increased usage that it is seeing a result of the Open Graph, its daily use is up by more than 40 times while content sharing has increased four-fold. Furthermore, the number of monthly active users rocketed from 35,000 to 785,000, generating a total of 750 million Facebook impressions along the way.
GigaOm hat ein Porträt über Saavn veröffentlicht:
The service is ad-supported, and Saavn has been spending much of last year on growing its user base and building out its product. This year, it will focus on revenue, Malhotra told me.