Search Plus Your World

Google vereint mit „Search Plus Your World“ in seiner Suche künftig neben öffentlich auffindbaren Resultaten auch private Inhalte, wie etwa Fotos auf Picasa oder auf Google+ geteilte Inhalte.

Suchmaschinenexperte Danny Sullivan zu den Implikationen für die Branche:

Perhaps Search Plus Your World will prove the carrot or stick that Google’s been after for years to get Facebook to share its data with Google. If the new feature takes off, searchers may wonder why they can’t find privately shared information from their Facebook friends as easily on Google.

Then again, Facebook could decide to push back by beefing up its own search features. Currently, Facebook partners with Bing, both to allow Bing to help personalize its search results to people based on what their Facebook friends like.

However, only publicly shared content gets personalized like this.