Das Time Magazine nutzte Instagram, um Fotos von den Folgen des Hurrikans Sandy zu verbreiten.
As the storm closed in on the coast Monday morning, Time's director of photography, Kira Pollack, rounded up five photographers from the region and gave them access to the magazine's Instagram feed. The photographers it sought out - Michael Christopher Brown, Benjamin Lowy, Ed Kashi, Andrew Quilty and Stephen Wilkes - are all heavy users of the Facebook-owned social photo platform.
Die Geschwindigkeit (und sicher auch die Größe) von Instagram waren die ausschlaggebenden Gründe für Time:
Using Instagram as the primary outlet for breaking news coverage was an experiment, Pollack says, but one motivated by necessity. "We just thought this is going to be the fastest way we can cover this and it's the most dirct route," she says .
Der Erfolg der Aktion spricht für sich:
The resulting collection on Lightbox, Time's photography blog, was "one of the most popular galleries we've ever done," says Pollack, and it was responsible for 13% of all the site's traffic during a week when Time.com had its fourth-biggest day ever. Time's Instagram account attracted 12,000 new followers during a 48-hour period.
Als Instagram im September diesen Jahres 100 Millionen registrierte Nutzer vermeldete, schrieb ich:
Ist Instagram Facebooks YouTube?
Mittlerweile dürfte immer mehr Menschen klar werden, dass Instagram tatsächlich, wie man mittlerweile auch an dem Time-Experiment sehen kann, für Facebook das ist, was YouTube für Google darstellt.