New York Times wird mobile App an andere Publisher lizenzieren

Die New York Times plant, die Technik hinter ihrer mobilen App an andere Publisher zu lizenzieren, bzw. eine Plattform mit Templates aufzubauen. Interessant:

The NYT is reportedly experimenting with a platform dubbed Press Engine, which will allow other publishers to produce their own apps for devices such as the iPhone and iPad, apparently because they kept asking for a decent way to do so.

TechCrunch: New York Times To License “DNA” Of Its Mobile Apps To Other Publishers.

Aus der Pressemitteilung:

The iPhone and iPad application templates will include the following features:

– partial offline reading and the ability to save articles;
– share functionality;
– photo gallery, audio and video;
– horizontal and vertical reading;
– simple search; and
– device-standard advertising units.

Laut Pressemitteilung will man im vierten Quartal diesen Jahres starten.

(via)