Youtube baut weltweit kostenfreie Aufnahmestudios für Youtube-Stars

YouTube eröffnet ein Aufnahmestudio in Manhattan, das von YouTubern mit mehr als 5.000 Abonnenten kostenfrei genutzt werden kann. David Carr in der New York Times:

The same could be said for the 20,000-square-foot space we stepped out into on the sixth floor, but it is coming together quickly in anticipation of a Nov. 6 opening. It’s part production facility, part lab and a bit of a video university — all an effort to provide tools that will allow YouTube creators to advance their technique. And not coincidentally, it will let YouTube receive a larger chunk of the ad spending that used to flow to more traditional media companies.

YouTube, which Google bought for $1.7 billion eight years ago, mostly lives on the Internet, but to the extent that it has a footprint offline, it has been very much a West Coast enterprise. The space in New York, which is full of tech and video wonders, will bring YouTube in proximity to more traditional creators of media content, along with a huge new pool of talent.

The New York version will also include something called BrandLab, a first for the studios, where brands will have their own space to mingle — and perhaps do business — with video creators.

Die Eröffnung solcher Studios für YouTube-Stars ist ein weiterer Schritt von YouTube, das versucht den Produzenten der eigenen Plattform zu helfen, ohne die besonderen Plattformdynamiken zu stark zu beeinflussen. Eine spannende Entwicklung.

Think of YouTube’s studios as akin to film schools in which students delay graduation as long as possible for access to first-rate cameras. Since the studios opened in other cities two years ago, more than 30,000 people have attended 450 workshops and created 6,000 videos that were viewed for 47 million hours.

Es gibt bereits ähnliche Studios in London, Los Angeles und Tokyo. Es wäre nicht der überraschendste Schritt, wenn als nächstes Paris und Berlin an der Reihe wären.