In einem Artikel, in dem er über den Unsinn von smarten Kontaktlinsen für Diabetiker, die eher keine Kontaktlinsen tragen sollten, schreibt, fasst Om Malik den Modus Operandi von Google recht gut zusammen:
And yet, I cannot get over what seems to me a tone-deaf approach by Google’s scientists. It also highlights Google’s fundamental challenge: it fails to think about people as people, instead it treats them as an academic or an engineering problem. Instead of trying to understand the needs of actual people, they emerge with an elegant technological solution.