Buchautor Jeff Matthews kommt zu dem Schluss, dass Werbung auf Facebook effektiver sein kann als auf Google:
So, while Google is a company I’ve admired from Day One for many of the reasons Wall Street distained it early on (including a management team totally focused on the long run, paying almost no attention to quarterly earnings), Facebook will, absolutely, hurt Google.
In fact, it already has, if my own experience advertising a similar product using both Google AdWords and Facebook is any indication.
The product advertised is “Secrets in Plain Sight: Business and Investing Secrets of Warren Buffett” (eBooks on Investing, 2011). My publisher advertised the earlier, print version on Google, and the more recent e-book on Facebook.
And while both Google’s and Facebook’s platforms are similar in form, ease of use and detailed statistical reports, Facebook created demand I could monitor on Amazon.com