Color

Color, eine neue mobile App, sorgt in den USA dank einer Investitionsrunde von 41 Millionen US-Dollar vor dem Produktlaunch für Aufsehen.

Was steckt dahinter? John Battelles Erklärung deutet darauf hin, dass die hohe Finanzierungsrunde nicht völlig widersinnig ist:

[..]what Colors does is offer up a visual public timeline of any given location, in real time. Every single image captured at any given location is instantly „placed“ at that location, forever, and is served up as an artifact of that location to anyone using the Colors application.

Put your brain to that idea for a second, and you realize this is one of those ideas that is both A/ Ridiculously huge and B/ Ridiculously obvious in retrospect. And pretty much every idea that passes those two tests only has to pass a third to Be Really Big. That third test? Execution.

Battelle hat eine Vision für die Idee hinter Color:

In short, if Color is used by a statistically significant percentage of folks, nearly every location that matters on earth will soon be draped in an ever-growing tapestry of visual cloth, one that no doubt will also garner commentary, narrative structure, social graph meaning, and plasticity of interpretation.