Für große Bands:
Radiohead war mit dem ‚Bezahl was du willst‘-Experiment, dass sie mit ‚In Rainbows‘ ausprobierten überaus erfolgreich. Music Ally zitierte 2008 den Publisher von Radiohead, Warner Chappell:
The publisher will also confirm that Radiohead had made more money before ‘In Rainbows’ was physically released than they made in total on the previous album ‘Hail To the Thief’. It should be pointed out that Radiohead’s existing digital income was of course low, because they had withheld licensing the likes of iTunes.
The topline figure, though, is that there were three million purchases of In Rainbows, including physical CDs, box-sets, and all downloads – including those from the band’s own website and from other digital music stores.
Das Entscheidende bei solchen Experimenten ist die Frage, wie die Ergebnisse sich vom üblichen Herangehen unterscheiden:
… Weiterlesen[..]according