Wenig überraschend nutzt der Videostreaminggigant Netflix Filesharingnetzwerke als kostenlose Grundlage für Marktanalysen. Es ist vor allem verwunderlich, dass das 2013 noch etwas besonderes ist.
We’ve been amazed at how few players in the traditional entertainment business recognize two basic facts: (1) file sharing is a form of free market research to get a very accurate picture of what people are demanding and (2) the best way to beat it is to offer a better overall experience. Of course, it shouldn’t be any surprise at all that a company that does get both of those things is Netflix.
This week Netflix rolled out its service in the Netherlands and the company’s Vice President of Content Acquisition, Kelly Merryman, says that their offering is partly based on what shows do well on BitTorrent networks and other pirate sites.