Amazon makes its own private-label products that compete with the offerings of independent merchants on its platform. A recent paper by economists Feng Zhu and Qihong Liu observed Amazon’s behavior over time, and found that it tends to introduce proprietary products in niches that smaller merchants did the work of discovering by finding out what consumers like. Amazon then piggybacks on their efforts. 1
Nichts neues, Hausmarken kann man hierzulande in jedem Supermarkt und Drogeriegeschäft sehen. Aber Amazon (und Onlinehändler grundsätzlich) haben mehr Möglichkeiten für Markteinblicke:
One of these tools is search.