Online ticketing firm Eventbrite has published some stats on how much it’s worth when someone ’shares’ details of one of its events on various social networks. Apparently, a share on Facebook is worth $2.52, compared to $0.43 on Twitter, $0.90 on LinkedIn and $2.34 through ‘email friends’ features.
Bemerkenswert ist auch, dass zumindest in den USA Facebook wohl Email als effektivsten Kanal für die Verbreitung von Informationen unter Bekannten überholt hat.
Eventbrite found that in its case, Facebook is now the number one referring site for traffic to the company’s site, surpassing Google, with each Facebook share driving 11 visits back to Eventbrite.com. Averaged across all social media channels measured, one share drove over seven visits back to Eventbrite.com.