Da mag man in Europa auf und nieder springen, aber viele Nachrichtenpublisher außerhalb Europas gehören zu denjenigen, die sich gegen Einhaltung der DSGVO und damit gegen Verfügbarkeit in Europa entschieden haben.
Nieman Lab über die aktuelle Situation:
Websites had two years to get ready for the GDPR. Rather than comply, about a third of the 100 largest U.S. newspapers have opted to block their sites in Europe. They include the Chicago Tribune, New York Daily News, Dallas Morning News, Newsday and The Virginian-Pilot.
Joseph O’Connor, a self-described “rogue archivist” in the United Kingdom, has been tracking the issue. He started after a gunman killed five staff members of the Capital Gazette on June 28. O’Connor wanted to read about the shooting, but the paper in Annapolis, Maryland, and the nearby Baltimore Sun, both Tronc properties, are blocked in Europe.
As of Monday, O’Connor found that more than 1,000 news sites were unavailable in the EU. They included more than 40 broadcast websites and about 100 sites operated under GateHouse’s Wicked Local brand.
Die pragmatische Erklärung, warum man als US-Publisher auf das europäische Publikum verzichten kann, ist nachvollziehbar, was die Situation bei weitem nicht besser macht:
Lee Enterprises has no plans to comply. Company spokesperson Charles Arms said Lee’s websites wouldn’t draw enough visitors from the more than 30 countries in the EU and the European Economic Area to justify compliance.
“Internet traffic on our local news sites originating from the EU and EEA is de minimis, and we believe blocking that traffic is in the best interest of our local media clients,” Arms said.
From a financial standpoint, that position is justified, according to Alan Mutter, who teaches media economics at the University of California at Berkeley. He said international web traffic might benefit The New York Times, Wall Street Journal and Washington Post but “ads served in Paris, Palermo, or Potsdam don’t help advertisers in Peoria.”
Denn das deutet sehr darauf hin, dass sich an dieser Situation nichts ändern wird. Diese Entwicklung war vorhersehbar.
Bleibt die Frage, wie viele nichteuropäischen Publisher tatsächlich Europa mittlerweile blocken, wenn eine Einzelperson als Hobby bereits über 1.000 ausfindig machen kann. Das wäre ein sinnvolles universitäres Forschungsprojekt.
About Marcel Weiß
