Fast Company zeigt am Beispiel von Evernote, wie das Freemium-Geschäftsmodell erfolgreich umgesetzt werden kann.
Erfolg mit Freemium ist kein Zuckerschlecken:
Even if a company can eventually persuade users to shell out for something they've been getting for free, it's extremely difficult to deliver freemium's other requirements: a massive potential audience, next-to-nothing operating costs, a gotta-have-it value to consumers, and a sky-high retention rate.
Evernotes Erfolg mit Freemium in Zahlen:
During users' first 30 days, 0.5% convert to its paid version ($5 a month or $45 a year), which offers perks such as added storage space and offline access. At the six-month mark, the rate has gone up to 1%. After two years, almost 6% of the initial group have started shelling out -- and one-third of them are still storing content on a monthly basis.
Und in der Unternehmensphilosophie:
Those numbers are a testament to the success of Evernote's engagement strategy, which hinges on maintaining a high-quality free product. "The easiest way to get 1 million people paying is to get 1 billion people using," says Libin.
Aussagen von Evernote zum Freemium-Modell hatten wir schon beim Vergleich der Freemium-Strategien von Ning und Mixxt angesprochen. Sehenswert zum Thema ist auch das Video zum Freemium-Panel auf der diesjährigen Google-I/O-Konferenz.
(via)