Advertisers in the beta have seen lower costs per action than with traditional targeting options.Lookalike Audiences can be created after an advertiser has uploaded a list of first-party data, such as customer email addresses, phone numbers or user IDs to make a Custom Audience. Facebook’s algorithms analyze the Custom Audience and produce another audience segment that is likely to have a similar customer profile. The advertiser can then create any Facebook ad type and target it to the Lookalike Audience. No personally identifiable information is shared back with advertisers and Lookalike Audiences can only be used within Facebook, not exported for email marketing or other ad targeting.
Werkzeuge wie dieses könnten Facebook zu einer Goldmine ähnlich Googles AdSense machen.
Nicht zuletzt auch, weil ebenso wie Google mit AdWords und AdSense Facebook aktuell der einzige Anbieter für so etwas im großen Stil sein kann. (Und erst im großen Stil wird ein solches Matching überhaupt interessant.)