Pandora-CTO Tom Conrad hat auf der RoadMap-Konferenz von GigaOm noch einmal unterstrichen, dass Pandora vor allem die nicht zahlenden Musikkonsumenten monetisieren will, sprich also stark auf Werbung setzt. Außerdem hat er eine schöne Aussage über Pandora und Spotify gemacht.
He continued that another 40% of the population only pay about $15 a year, the cost of an album or two. While there are opportunities to build businesses on the 10% who are willing to pay more, Pandora’s plans to focus on monetizing the majority via advertisements. Other music companies might be wise to target the non-paying segment as well.Conrad was asked about whether the rapidly growing Spotify was a threat. That service now has 2.5 million daily active users and 7.5 million monthly active users. Conrad said “I see Spotify as largely complementary to what Pandora does. Spotify’s CEO Daniel Ek says he thinks Spotify is the future of the record store, and that Pandora is the future of radio.”
Pandora und Spotify, die größten Musikdienste weltweit in ihren jeweiligen Bereichen, sind im deutschsprachigen Raum noch nicht verfügbar.
(Disclosure: Ich halte Pandora-Aktien.)