David Barnard, ein Entwickler mobiler Apps, über die Preisentwicklung im Appstore des iPhones:
In July 2009 the average price for games was $1.39 and all apps combined averaged $2.58. Today it’s $1.01 for games and $2.12 for all apps. Prices do tend to drop in a free market as competition, increased efficiency, economies of scale, and other factors come into play, but I still contend that Apple’s policies and the design of the App Store itself initiated and even accelerated the race to the bottom. It’s clear to me in hindsight that this was either Apple’s intent, or at least something they didn’t actively discourage. To Apple, apps are merely complements to their highly profitable hardware sales. And as Joel Spolsky posited, “All else being equal, demand for a product increases when the prices of its complements decrease.”
To the average consumer, the value proposition of buying an iPhone is amazing given the plethora of free and low-cost apps.