Tim O’Reilly verweist auf einen lesenswerten Text zum Wesen des Webs. Paul Ford verweist darin zuerst auf die teils falschen Prämissen und Vorstellungen, die oft etwa etablierte Medienunternehmen gegenüber dem Web einnehmen:
I call the people who say such things the Gutenbourgeois. They believe in the cultural primacy of writers and editors and they feel good—even a bit superior—about working in publishing. They believe it is their job to drive culture forward. The web, they are a little proud to admit, confuses them. They say: “We gave away all those short stories on our website but it sold no books.” Or: “We built a promo site for our famous author who does the crime novels and it was just a total boondoggle with no traffic.” Or: “The magazine can’t get enough pageviews, even after we hired the famous blogger. Now management wants to make people pay for access.”
“Look,” I say, “maybe you’re doing it wrong.”
“But,” they say, “we tweet.”
That’s when I tell them about the fundamental question of the web.