VC Fred Wilson (Union Square Ventures, Investor unter anderem in Twitter, Tumblr, Etsy) in seinem viel zitierten Marketing-Artikel über die Bedeutung von Plattformen, bzw. hier im Speziellen APIs:
Developers – I’ve said many times that developers are the new power users. Twitter is the iconic example. By launching with an almost totally open plaform and a dead simple API, Twitter got thousands of developers to build products that had „Twitter inside.“ Those developers and their products pulled Twitter into the market. Soundcloud is another great example. There are a ton of apps that people use to create music and other audio experiences that have „soundcoud inside.“ Each and every one of those apps is a distribution channel for soundcloud. They are pulling Soundcloud into the market. So build your product as platform from day one.